You already have what it takes

Are you a military veteran, service leaver spouse or dependent with the ambition to explore entrepreneurship to run your own business?

Do you have a great idea, but lack the confidence to take it forward?
Would you like to develop the skills you need, to work toward your business dream, without the financial risks?

Sage Foundation has joined forces with the Peter Jones Foundation and X-Forces Enterprise to bring you the Veteran Tycoon Enterprise Programme.

Running alongside your current commitments, this 12-week online programme will give you the skills, support and confidence you need to become your own boss. The virtual programme is delivered online through a range of innovative sessions that will give you exposure to the world of enterprise and entrepreneurship. These online sessions will help you to generate your business idea, create a business plan and trade your product or service.

Plus, there’s a guaranteed start-up loan of up to £250.

You have everything it takes!

Register for our programme beginning January 2022

Jonny Ball founded Campaign Force

Welcome to theVeteran Tycoon Enterprise Programme



Case Studies


Jonny Ball and Campaign Force

UK politics is riddled by divisiveness, incoherence and inaction. We need more ex-service women and men in politics. Their values and experience will deliver unifying, actionable policies. Campaign Force inspires, trains and coaches veterans in standing for election. Critically, Campaign Force does not support any one political party.


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Alex Henderson and The Coffee Collective

Through his startup, The Coffee Collective, Alex Henderson sells a signature blend of handpicked, speciality coffee – produced through small batch roasting. It’s fairly and ethically sourced from sustainable farms and smallholdings and accredited by the Speciality Coffee Association.


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Jamie Doody and the Little Handmade Company

With Christmas just around the corner, Jamie created handmade photo frames, family trees and hand carved letters, as homemade Christmas gifts, so customers could decorate bedroom doors and beds with the names of loved ones.


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Dan Richards and Drone Charms

The risk-free gift for the drone lover in your life – Dan’s company Drone Charms sells specialist silver-plated good luck charms for drone enthusiasts. You can buy them on eBay . And you’ll see them promoted across Twitter and Instagram via @DroneCharms. The charms include a drone drawing and excerpt from a prayer to the patron...


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Endorsements for the Programme

This country’s veterans have helped to keep us safe throughout their service, so it’s absolutely right that support is available to them. This initiative will enable veterans to adopt a positive approach to future opportunities and new-found confidence in their own potential.

Johnny Mercer

The Minister for Defence People and Veterans